THINKING MU / ONCE AGAIN, NOTHING TO HIDE
Published

Once again, the Spanish brand THINKING MU displays its desire for transparency. It has nothing to hide, it is not perfect and claims it loud and clear in color!

Its eco-responsible report for 2022

SPRING/SUMMER 22
½ 87% water saved
57,057 people consumed water for a year.
~ 42% GHG emissions avoided
863 trees planted
† 24% chemicals avoided
789 diving cylinders (equivalent oxygen saved in the Mediterranean aquatic ecosystem)
~ 43% fossil energy saved
204 lights avoided (New York / Madrid)
AUTUMN/WINTER 22
½ 76% water saved
56,359 people consumed water for a year.
38% GHG emissions avoided
1,151 trees planted
~ 19% chemicals avoided
1,449 diving cylinders (equivalent oxygen saved in the Mediterranean aquatic ecosystem)
41% fossil energy saved
219 flights avoided (New York / Madrid)

Its certificates

BSCI & SEDEX CERTIFIED
The brand complies with the requirements of BSCI. An initiative committed to improving working conditions in the global supply chain and ensuring fair wages in healthy, clean and safe conditions, as well as SEDEX, which guarantees responsible supply chains.


TRANSPARENCY LABEL
The brand makes its initiatives and results traceable:
> Water saved
> GHG emissions avoided
> Chemicals avoided
> Fossil energy saved
2022 SUSTAINABLE PRACTICES
> High content of certified organic cotton with GOTS and OCS (66%)
> Increased recycled content in the collection (12%)
> Low-emission logistics (primarily by ship and truck)
> Sampling programs, resale stock and non-use of design samples.

The 5 things THINKING MU wishes to improve in 2023:
1. REDUCE its impact and waste.
2. Use even more recycled fabrics.
3. Collaborate with more initiatives and platforms that share its values. To move forward and create, but as always, NOT ALONE.
4. Invest in research and development of new fabrics, systems and logistics.
5. REGENERATE to balance.
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