The European sustainable fashion brand THINKING MU is opening a boutique on October 18th on Rambla Catalunya 32, in Barcelona.

Thinking Mu has committed to international expansion over the next four years, starting with its home country. The Catalan brand has demonstrated its consolidation in the market and continues to move forward with the opening of its first pop-up store in the city where it grew up, Barcelona. Specifically, on Rambla Catalunya, one of the main commercial arteries of the capital.

The opening of the pop-up took place on October 18th and will continue until the beginning of January. The brand aims not only to present its autumn-winter collection to the general public, but also to confirm its new positioning.

An evolution that is also reflected in the interior of the space, which the brand entrusted to Isern Serra, one of the most prominent architects in the city of Barcelona, who designed a set of elements highlighting Thinking Mu's connection with the Mediterranean, timelessness, and nature. Compacted earth blocks, materials created from paper waste, and paints made from clay, minerals, and natural pigments are the main features of this oasis in the heart of the city. The finishing touch is provided by an exclusive exhibition by Argentine painter Alejo Palacios who, for the first time, transfers his works from canvas to wood and exhibits them in the pop-up, thus completing the project.

The collaborations do not stop there, as the pop-up will also host several activations throughout these three months with friends of the house such as Omotesando, Sol Pardo, or Lot Roasters who will run, among other things, workshops, talks, tastings ... Brands such as Derenrice, Ölend, Gigi Studios, and Rowse Beauty will also be present as collaborative brands with a selection of their products.

This temporary boutique is the first step towards new openings that the conscious fashion brand is planning for the next two years in its key countries, which are currently Germany, France, the United Kingdom, and Spain. This is accompanied by a strategy of pop-ups and new spaces in leading department stores.