Founded in 2011, Clothette began as a Parisian showroom dedicated to distributing international brands across France and the Benelux. The agency achieved its first successes with RAINS and Knowledge Cotton Apparel, marking the development of an expertise focused on wholesale, brand growth, and long-term support.
Our Story
In 2012, Clothette opened its first Parisian showroom at 12 Rue Dupetit-Thouars, which today serves both as the agency's boutique and a rentable event space. After several relocations during its growth, Clothette settled in 2019 at 339 Rue Saint-Martin, its current address.
In 2020, Clothette opened a new chapter of its story with the creation of a Retail division, complementing its wholesale activity. The following year, the addition of Salomon to the showroom marked a key milestone, reflecting the agency’s growing recognition and its appeal to established brands.
In 2022, the agency diversified its structure with the creation of TCRM, which oversees all retail operations and helps shape its development.
In 2023, Clothette expanded its scope with a premium menswear division, complementing its lifestyle and womenswear departments.
Finally, in 2024, Clothette entered a new phase of development by splitting its activities into two dedicated divisions, marking an evolution for the agency: retail and wholesale. Christine Lancereau continues to lead the retail division, while Antoine, Juan, and Sinan drive the expansion of the wholesale and marketing departments through the company’s acquisition. Their goal: to preserve Clothette’s DNA by supporting brands in their growth with rigor and commitment.
In September 2025, Clothette launched Edito, a trade show entirely dedicated to women during Paris Fashion Week, showcasing the most promising female brands. Designed as an editorial and curated space, Edito blends lifestyle fashion and storytelling to offer a fresh and engaged vision of the female creative scene.
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