Bringing nature into the city

Bundling up for the coldest days of winter does not necessarily mean giving up comfort and style. The Autumn/Winter 2022 collection is defined by a balance between the great outdoors and the city, adapted for outdoor activities as well as urban living.

The line between fashion and function has blurred. People are closer to nature, which is reflected in the choice of fabrics, with ecological fibers, regenerative sourcing, and natural dyes. The layering of innovative materials adds a touch of luxury to outdoor wear, creating products that combine function and leisure.

"Friluftsliv" is the new Hygge. With the growing appeal of the outdoors amid lockdowns, and the rise in activities such as hiking, camping, and RVing (aka caravanning), the Scandinavian concept of Friluftsliv is set to grow. Friluftsliv is about embracing an outdoor-focused lifestyle and recognizing the benefits - both mental and physical - that come from time spent in nature.

Colors are inspired by nature, with greens at the heart of more traditional utilitarian and natural themes. Fall classics like orange, burgundy, and hot pink are vibrant, warm colors that boost the mood and add a strong yet commercially viable visual contrast.

KnowledgeCotton Apparel Style

Motivated by their 1969 heritage, they create clothing that takes a stand. Their mission is to offer the conscious consumer sustainable fashion choices without having to compromise on style, comfort, or quality.

Knowledge's style is all about attitude. It is an urban outdoor brand offering a full range of timeless, durable utilitarian products designed for a wide array of activities. They believe in a multifunctional approach to fashion, offering a total look where urban casual is injected with everything from clean denim to fusion concepts and pure outdoor wear for adventures in harmony with the elements of nature.

KnowledgeCotton Apparel offers authentic alternatives. Sustainable garments that follow the user through all of life's events. Always rest assured that a piece carrying the owl meets the highest standards of quality, responsibility, and durability.

To push themselves, us, and their suppliers to constantly reach new milestones in sustainable innovation, they have taken a conceptual approach to product development. This means they create defined frameworks in which they refine material selection, design, function, and manufacturing specifically related to a product segment.

As part of their "action strategy," they occasionally collaborate with acquaintances or platforms that share their vision of a better future. The goal of their actions is always to create more clarity and transparency for consumers and retailers.

True to our spirit of tomorrow.