KnowledgeCotton Apparel, always highly concerned about the planet and its inhabitants, has taken the initiative to support the global organization WaterAid.

WaterAid's mission is to overcome poverty by enabling the world's poorest populations to access clean water, sanitation, and hygiene.

Today, in India, about 1 in 10 people lack access to clean water. This is why WaterAid has decided to provide its support to this country, and particularly to a school located in a poor neighborhood of the capital, Delhi. This school was able to secure sustainable access to clean water through the installation of new water pipes and the establishment of new, hygienic toilets.

As part of its TAKE ACTION strategy, the Danish brand is supporting WaterAid by donating 10 euros to the organization for every garment sold. All funds collected will be used to provide clean water and set up sanitary facilities in schools in India, as 33% of these institutions still do not have access to safe drinking water.

This capsule collection includes three short-sleeved t-shirts, one long-sleeved t-shirt, a hoodie, two other sweatshirts without hoods, and a pair of sweatpants, all available in beige and black colors. Regarding accessories, a tote bag and a water bottle are offered. All these products feature the inscription u201cWater Is Lifeu201d, which is the slogan of the project by the brand KnowledgeCotton Apparel and the WaterAid organization.

Clean water and hygiene keep children healthy, allowing them to go to school and fulfill their dreams. That is why the brand KnowledgeCotton Apparel is proud to support WaterAid, which ensures every year that hundreds of thousands of children go to school with dignity and in great health!

The pieces from this collaboration will be available for delivery starting November 2022.