Rains / Opening of a new Rains store in Paris
Published

In early March, The Clothette opened its 5th French RAINS boutique. Located at 11 rue Saint Sulpice in the 6th arrondissement, this 165 m² store is the new global flagship of the Danish brand.
For the decor, RAINS chose to blend art and design by working with artist Jacob Egeberg, who had previously designed the scenography for Rains' first runway show at Paris Fashion Week.

Inside, you will find all RAINS clothing lines as well as its minimalist accessories. The main collection includes rainwear, lightweight outerwear, warmer outerwear, as well as waterproof bags and accessories. The boutique also features the brand's special collaborations, as well as limited-edition capsule collections. The store will also regularly host special events and pop-ups.

For this new project, Jacob Egeberg created a unique piece of art: a large-scale sculpture in the shape of a rock covered in aluminum. Since RAINS intends to use this new space as an experimental laboratory for its future projects around the world, he was given carte blanche to express his vision of the future.




Take your brand further
Get the latest news and updates – No spam, we promise




