Colorful Standard ready to conquer the world!

The Danish brand Colorful Standard, founded in 2018 by Tue Deleuran, announces the opening of its capital up to 49% to ABN AMRO, an international investment fund dedicated to sustainable development.

The transaction will allow Colorful Standard to dream bigger and envision international development while sustaining its ethical and eco-responsible approach.

In an industry facing pressure for more sustainable and transparent production, Colorful Standard has, from its beginnings, struck a chord with conscious European consumers with its colorful and timeless products. And since 2018, the brand has experienced incredible growth of 100% per year thanks to its collections that feature the colors of the rainbow in organic and recycled materials while ensuring caring production in its own factories in Portugal.

Today, through this opening of its capital, founder and CEO Tue Deleuran is ready to take the company to the next level thanks to the investment from the ABN AMRO Sustainable Impact Fund (ABN AMRO SIF). The stated objective is to accelerate the marketing of Colorful Standard on the international market.

"From the beginning, the ambition was to build a launchpad, and now we are ready to launch the rocket. My dream was to create a brand that is transparent, inclusive, and embraces diversity while shedding light on sustainability. It is a huge honor to be able to count on ABN AMRO on this journey. We know the concept works in Europe. We are ready to launch on the international stage," says Tue Deleuran.

Empowering companies with a sustainable mission

"Our mission is to support companies that challenge the status quo and secure the future of their businesses for generations to come. We see Colorful Standard as a powerful force for change, a portfolio of amazing products loved by their customers, and a gold-standard sustainable fashion operation - for all these reasons, we are delighted to join the company in its progress," says Frederik Deutman, Managing Director of ABN AMRO SIF.

The partnership between ABN AMRO SIF and Colorful Standard will set a new standard for how the fashion industry conducts business and for the global potential of responsible and transparent garment production. ABN AMRO SIF's network and experience in business development will help Colorful Standard set up a professional board of directors, penetrate new international markets, and succeed in its mission to color the world responsibly.

About Colorful Standard

Based in Copenhagen, Denmark, Colorful Standard is a sustainable fashion brand that offers high-quality, long-lasting essentials in over 50 colors. Its in-house Portuguese manufacturing facility ethically produces the brand's clothing using materials sourced from 100% organic cotton and 100% recycled fibers.