Located, like the first one, on Rue du Temple in the Marais, at number 77, this new 60m2 Colorful Standard boutique will allow the brand to offer its entire collection in Paris, currently available in a range of 50 colors.

Originally conceived as unisex, the Colorful Standard collections are now available in both women's and men's cuts to adapt to everyone's desires. 

For the SS22 season, a range of caps and bio-sourced and biodegradable eyewear will be added to the t-shirts, sweatshirts, sweatpants, shorts, shirts, boxers, and socks already offered by the brand in an incredible array of colors.

Made in Portugal and dyed-to-order in the brand's own factories, the styles are crafted from Peta-certified organic cotton or 100% Oeko-Tex-certified Merino wool.

All dyes used are also Oeko-Tex certified and the packaging is from FSC-certified sources. Material scraps, meanwhile, are recycled into upholstery supplies.

Colorful Standard is "no seasons, no trends, just essentials!"

Colorful Standard is a Danish brand founded in 2017 of unisex basics, with no logo, available in a wide range of colors and essential to any wardrobe. After Paris, Zurich, London, Copenhagen, and Antwerp, this second Parisian boutique will be the brand's 6th international flagship store.

Illustrations: Photos of the London Colorful Standard boutique which served as the model for this new Parisian flagship.