Colorful Standard, the Danish brand of chic and colorful minimalism, is setting up its new flagship store in the 6th arrondissement of Paris. Located at 9 rue Madame, in place of the former Centre Commercial boutique, this new Colorful Standard space occupies an area of approximately 100 m² with a sublime 8-meter-long window display.

Very bright, this new flagship store has been designed with a clean, minimalist spirit, in the image of the Scandinavian brand. A staging that honors Colorful Standard's love for color with touches of pink, turquoise, or even Klein blue, all tempered by flat areas of brushed steel.

The boutique presents, for the first time, the entirety of the Colorful Standard collections on the left bank of Paris, as well as the brand-new activewear collection, and will be open 7 days a week, year-round.