The iconic British brands BARACUTA and JAGUAR are teaming up for an innovative project inspired by a cultural exploration of the world of fashion, art, and architecture to define a new classic.

With the idea of traveling in style, the journey will begin this month in London and end in February 2022 in Milan, during Milan Fashion Week. A four-month journey that will take influencers and artists to several European cities, on board the plug-in hybrid Jaguar E-Pace.

For the occasion, BARACUTA has designed a limited-edition G9 jacket made exclusively for this journey.

"The Next Classic Guide" project created by Jaguar and Baracuta aims to define what we can call a classic of tomorrow. Through the creation of a personalized Jaguar E-PACE based on the iconic Harrington G9 jacket and a limited edition of the said G9, the two brands set out on a transnational journey in search of locations, styles, trends, and characters that they rework from a modern perspective in tune with the times.

Jaguar and Baracuta have joined forces to celebrate British design and bring out future trends. Born in Coventry (1935) and Manchester (1937), both brands have created some of the most iconic and timeless designs in the automotive and fashion worlds. Always relevant in contexts of cultural exchange and interaction, they come together in "The New Classic Guide" initiative.

The inherent mission of this road trip is therefore the hunt for cool. A coolness that increasingly merges new models of subcultures, taking on very different facets depending on the country in which it is sought.

 That is why, starting from London, the capital of the United Kingdom, home of both brands, The Next Classic Guide will cross Europe to arrive in Italy, in February, on the occasion of Milan Fashion Week, for a unique event.

The journey will depart very specifically from the Jaguar Design Studio in Gaydon, in the Midlands, where British content creator and brand consultant Samutaro - one of the most influential fashion curators of recent years - will inaugurate the project, which will then move to London for the official start. After that, there will be only one direction, the next stage! With elegance and sophistication, but also with the desire to break the rules by imagining the future in which both brands will evolve.

 The Next Classic Guide will be designed as a truly interactive guide intended to imagine tomorrow's desires and discover this new classic.

It will be possible to recognize places, read articles, and look at actual works of art created and inspired by the two key players, the E-Pace, Jaguar's compact SUV in a plug-in hybrid version, and the G9 Harrington jacket.  

Both the Jaguar E-Pace and the Harrington jacket have been customized for the occasion. The car is offered in a brand-new version whose interiors and roof feature the brand's iconic tartan. The personalization is completed by a custom courtesy lamp with the Baracuta logo. On its end, the limited-edition G9 Harrington jacket integrates the Jaguar logo on the forearm, in a brand-new reflective version.

To follow the "Next Classic Guide" journey: www.nextclassicguide.com

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