Baracuta introduces Daiki Suzuki, its new creative director

Published

For SS23, Baracuta enlists the services of Daiki Suzuki as its new creative director.

Through the Baracuta Four Climes collection, the latter mixes the heritage of Baracuta, its pure and authentic British style, with his own American influences.

One of the most important aspects of the collection is related to the material, through the research and highlighting of the fabrics used: the iconic Baracuta fabric, solaro, denim, and an oversized tartan-printed cotton.

Solaro is an iconic fabric in fashion and has always been worn by people known for their style, such as Giovanni Agnelli. It is known for its iridescent effect that comes from the very construction of the yarn, created from two fibers, one natural, the other synthetic. It is therefore brighter and changes intensity according to the refraction of light on its surface.

Denim, for its part, represents the fusion of American style with the brand's English DNA. Baracuta had never before used this iconic United States fabric.

The styles consist of three tops and two pants, for a look based on American clothing classics.

The Derby jacket is inspired by the very essence of the brand, being derived from the iconic G9 Harrington jacket. It retains the classic pocket flaps but without the references to the umbrella back or the Fraser tartan. It also has an additional pocket on the back and is enhanced with a front seam that accentuates its geometry.

The Field Jacket, one of the best-known styles in American fashion, was also reworked by Daiki Suzuki. Designed for military use, he kept its essence while softening it, evolving the collar structure and enriching it with two additional pockets in the back, as well as an oversized cut like all the jackets in the collection.

The parka is also a restyling of the classic English mod-style model. Here, it is completely deconstructed by the Japanese designer, who modified its side structure, and it can be worn left open 3/4 on the sides. Additionally, its proportions have been truly oversized for a more contemporary look.

Daiki Suzuki, an American designer of Japanese origin, has lived and worked in New York since 1989. With over ten years of experience and expertise as an overseas buyer, he founded Engineered Garments in 1999. The brand, which blends elements of workwear, military clothing, outdoor wear, and traditional fashion to create a unique interpretation of American style, was awarded "Best New Menswear Designer in America" by GQ and CFDA in 2006. He became the creative director of Baracuta in 2022.

Baracuta is one of Great Britain's historic fashion brands. Founded in Manchester in 1937, its iconic G9, G4, and G10 models have become timeless classics. Today, the G9 remains one of the most famous icons in the history of menswear; created by the Miller brothers in 1937, it features a signature Fraser tartan lining - granted to the Millers by Lord Fraser, chief of the Lovat clan - and is distinguished by the unmistakable umbrella pattern on the back. The cult of the G9 exploded in the 1950s, thanks to distribution in the United States and the brand's popularity with major celebrities, including Elvis Presley, James Dean, Frank Sinatra, and Steve McQueen. In 1964, the Baracuta G9 became globally known as the "Harrington" jacket, thanks to the popularity of Ryan O'Neal, who wore it when playing the role of Rodney Harrington in Peyton Place. In recent years, this classic of British style, much loved in the world of golf, has always been adopted by various youth cultures, notably mods, punks, skinheads, and a whole range of English rockers.

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Showroom

339 rue Saint Martin
75003 Paris, France

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Showroom

339 rue Saint Martin
75003 Paris, France

Outlet

12 rue Dupetit Thouars
75003 Paris, France

Contact

01 42 72 70 86

contact@theclothette.com