After shining last year on the feet of Rihanna during the Super Bowl, Salomon returns, with panache, to the most-watched sporting event in the world.

"Welcome Back to Earth" is the message Salomon has chosen to conquer the world. The goal: to cover the globe, from San Francisco to Shanghai, via New York and Paris.

"Salomon aims to be the partner of choice for mountain and outdoor activity enthusiasts, both beginners and experienced. At a time when our daily lives are dominated by digital technology, the 'Welcome Back to Earth' campaign reminds us of how beneficial spending time in the great outdoors is for both mind and body," explains Scott Mellin, Salomon Global Brand Director.

Salomon therefore chose Super Bowl LVIII to launch its campaign with the broadcast of a short video from a film created for the brand by the DDB Paris agency.

Filmed and photographed in Slovenia, Cortina d'Ampezzo, and the Dolomites by directors Martin de Thurah and Elena Petitti di Roreto, the campaign was launched on February 6th.

"Salomon's brief was clear from the start: produce a powerful brand story that illustrates the brand's mission and addresses a need in our lives today. For us, this meant a clear call to action – an invitation to reconnect with nature in its simplest form. I challenge anyone watching this video to resist the urge to go outside and reconnect with nature," says Alexander Kalchev, Chief Creative Officer, DDB Paris.

In addition to the Super Bowl last weekend, the advertising campaign will also take over French television during the 2024 Olympic Games.