THINKING MU / By Humans

Thinking Mu's Spring-Summer 2024 collection celebrates humanity, craftsmanship, and the value of things.

THE METAMORPHOSIS HAS JUST BEGUN / In a society where it is increasingly necessary to escape from reality to build apparently perfect lives for avatars that pretend to be the best version of ourselves, Thinking Mu attempts to find a balance and make this philosophy the guiding thread of its SS24 collection.

This collection moves away from technological dystorias and focuses on the important and real things. "by HUMANS" invites you to take a break from screens to discover new parts of the world, because reality is not so bad.

"Our small tribute to humans and all that we have done well, recognizing the artistic, artisanal, and creative wonders that we have brought to life. We know we have made mistakes, but we also know we have done many things to be proud of."

In this new collection, Thinking MU chooses to highlight capsule collections. For the first time, it introduces a unisex capsule "Flowers to the people" made of organic pieces dyed with flower pigments that bear the name of the flower that gave them their color. By HUMANS also features garments made of SEACELL, a new fiber based on seaweed and cotton.

The "Tailor" capsule, meanwhile, is composed of new jumpsuits, shorts, blazers, and straight-cut pants.