Rita Row has built, over the course of a decade, a singular position in the contemporary womenswear landscape: that of a brand that refuses to choose between commitment and desirability. Founded in 2013 in Spain, it holds GOTS certification and is a member of the Fair Wear Foundation. The brand produces the majority of its collections in Spain and Portugal, under fair working conditions, using materials whose traceability it controls.

This ethical and creative positioning is today a clear competitive advantage: Rita Row's early commitment to sustainable fashion gives it a credibility that its competitors struggle to match. The brand is now present in more than 13 countries.

"Devotion": What Inspires Rita Row's SS26 Collection?

The Devotion collection is a dive into the world of eros as Dante Alighieri conceived it: lovers entwined in an eternal whirlwind, caught between desire and melancholy. Rita Row layers onto this a precise Victorian reference (hair kept as a token of love or mourning in the 19th century) that becomes the visual leitmotif of the collection. The result is a wardrobe steeped in romantic sensibility, without ever tipping into the anecdotal.

Three Patterns at the Heart of the Season's Graphic Identity

• The Spiral Heart Motif, an exclusive design inspired by a piece by jewelry designer Leily Khabiri, appears embroidered, printed, or knitted across several key silhouettes.

• The swan, a symbol of eternal love and transformation, features as a subtle graphic on organic cotton t-shirts.

• A black-and-white heart checkerboard print (also offered in burgundy/sky blue) delivers the season's boldest graphic statement, with an almost pop energy that contrasts with the overall softness of the collection.

Key Pieces to Consider for Your Edit

The crochet and knitwear wardrobe: Craft as a selling point

The collection leans heavily on crochet and knitwear, which embody Rita Row's artisanal DNA. An oversized crochet dress, cardigan-style button-up tops, embroidered tank tops: these pieces bring a texture and depth that translate very well on the shop floor. The care put into their making is immediately apparent.

Coordinated sets: The power of the total look

Rita Row has mastered the art of the retail-ready set. The collection offers several pieces designed to be worn together or separately: a chocolate brown jacket/trouser duo, a burgundy top/skirt set, and a graphic total look. Sets that make cross-selling easy.

Volume: Where comfort meets desirability

Oversized silhouettes remain a strong signature of Rita Row. A beige high-neck trench with generous sleeves, a crinkled tunic dress, a blue waxed cotton jacket: the SS26 volume wardrobe confirms that the brand knows how to make comfort feel covetable.

Rita Row at Clothette

Rita Row is a brand that gives retailers a compelling story to tell: verifiable ethical production, a thematic universe built around each collection, and a clear, readable price architecture.

The "Devotion" collection adds to this a cultural depth and a strong graphic identity.

FAQ: Rita Row at a Glance

Where are Rita Row garments made? In Spain and Portugal, in carefully selected workshops, using certified materials (GOTS, Fair Wear Foundation).

What is Rita Row's price positioning? Between €120 and €300 for the majority of pieces, up to around €405 for outerwear.

Which type of retailer is it suited to? Contemporary lifestyle and sustainable-focused women's concept stores, as well as multi-brand fashion boutiques drawn to brands with strong storytelling.

What is the "Devotion" SS26 collection? A collection inspired by Dante, Victorian Romanticism, and love as an act of memory, featuring exclusive motifs (crochet, spiral heart, swan) and certified materials.

How do I stock Rita Row? Through the Clothette showroom, which supports retailers in building their seasonal edit.