KnowledgeCotton Apparel aims to change the fashion industry and for this reason is launching a tree planting campaign for each piece sold from its new collection.

TREES YES PLEASE

Plant a tree and save the Earth? If only it were that simple! It is true that pine, oak, mangrove, and many other trees possess serious magical powers. They can also be called good absorbers. Large-trunked, fast-growing trees, and native species that thrive in the soil sequester carbon in their trunks, branches, leaves, and roots. Considering that some trees can live for a thousand years or more, their contribution to the planet is truly unmatched.

RIGHTING A WRONG

Human activities such as deforestation have deeply damaged more than 75% of the Earth's surface. Deforestation and forest degradation alone are responsible for about 15% of global greenhouse gas emissions. These emissions are one of the main causes of rising temperatures, changing weather and hydrological patterns, and the increase in extreme weather events. Fundamentally, cutting down trees and plants can lead to climate changes, agricultural problems, natural disasters, and issues for indigenous populations. Of course, what's done is done - but what we do next is crucial.

WHAT IS DEFORESTATION?

Deforestation is the process of clearing or removing trees and forests from an area, usually to make way for agricultural activities, urbanization, logging, or infrastructure development. This practice disrupts the natural balance of ecosystems and has several negative consequences.

Biodiversity loss: forests are home to countless plant and animal species. Deforestation destroys habitats, leading to the extinction or endangerment of species.

Climate change: trees absorb carbon dioxide (CO2) from the atmosphere and release oxygen through photosynthesis. When trees are cut down, this process is disrupted, leading to increased CO2 levels in the atmosphere and contributing to global warming.

Soil erosion: trees help prevent soil erosion by stabilizing it with their roots. Deforestation can lead to soil degradation, reduced fertility, and an increased risk of landslides and floods.

Disruption of water cycles: trees play a crucial role in regulating the water cycle by absorbing and releasing water through transpiration. Deforestation can disrupt this cycle, leading to changes in precipitation patterns, decreased water quality, and an increased risk of droughts and floods.

Loss of cultural heritage: forests hold cultural importance for many indigenous communities around the world. Deforestation threatens their way of life and cultural traditions.

Overall, deforestation poses significant environmental problems.

FRIENDS OF THE FOREST

The ambition of the brand is to change the industry from within, and tree planting is one of their many initiatives. A single tree absorbs about 25 kilograms of CO2 per year, which is equivalent to about 140 kilometers driven in a fossil-fueled car. Because of their close links with India, the world's third largest emitter of greenhouse gases, they have chosen to plant silver oak, mahogany, neem, and teak at the Dibella Grow farm in Krishnagiri. Because every tree makes a difference.