“What do you have for men in store this season?”

As we enter the heart of the Spring–Summer 2025 season, The Clothette showroom, positioned at the crossroads of proposals from around twenty different brands, gives us a precise and transversal point of view.

Since the menswear market represents a significant part of The Clothette agency’s activity, today we turn our focus to cotton, a natural and versatile material. Here we see it used in outer pieces as well as T-shirts and sweatshirts. Let’s take a quick tour of what you can find in The Clothette partner boutiques for SS25.

This overview reflects our perspective and highlights key seasonal propositions from a selection of these brands. Today, we explore the offering of men’s cotton pieces around three product axes: lightweight jackets, printed T-shirts, and half-zip sweatshirts.

Lightweight Cotton Jackets for Men: The Transitional Essential

Indispensable when temperatures are indecisive, the lightweight jacket is much more than a simple layer, it’s a centerpiece of seasonal transition that can define a silhouette while providing welcome functionality. Whether minimalist and technical, rooted in counter-culture heritage, or carrying sustainable textile innovations, the lightweight jacket continually reinvents itself. Let’s explore three distinct approaches that illustrate the richness of this category where material, cut, and narrative intersect.

Minimalist Precision: Marcus Jacket by Norse Projects

Forget mass production, here it’s about confidential series, an obsession with carefully selected materials, and near-surgical detail precision. The Marcus jacket is an outer piece designed for spring in a soft cotton and wool serge. It features an elasticated front hem, utilitarian details, and a relaxed silhouette. The matching Ragnar trousers offer a wide cut, adjustable waistband, and half-lining for added comfort. Together, they form a modern technical uniform available in three essential colours and limited quantities.

Minimalist Marcus jacket by Norse Projects.

A Classic Heritage: Baracuta G9 Jacket

Recognizable from a mile away, this original jacket draws its DNA from counter-culture, from punk energy to Mod elegance. Today, this emblematic piece stands out through premium craftsmanship that honours its history while meeting contemporary expectations.

It’s offered in several carefully selected cotton qualities, showcasing a range of technical textures such as tear-resistant ripstop, the dense tent cloth feel, or lightweight seersucker. A classic reinterpreted with choice materials and available in many colours — ready to integrate into your inter-season layering.

Multiple variations of the iconic Baracuta G9.

Sustainable Innovation: Knowledge Cotton Apparel Vent Ripstop 90 Jacket

The eco-responsible Norwegian brand offers a technical jacket distinguished by its innovative fabric: Vent Ripstop 90™. Made from 100% organic cotton, the ripstop texture delivers increased durability and exceptional breathability. Designed to protect against wind and light mist, it provides comfort in variable conditions — ideal for urban exploration, light hikes, or everyday adventures.

Knowledge Cotton Apparel Vent 90 Ripstop Jacket.

Printed Cotton T-Shirts for Men: A Canvas of Personal Expression

Beyond the universal basic, the printed T-shirt asserts itself as a real medium of expression, a support for messages, bold graphics, or subtle motifs that reflect mood, belonging, or artistic sensitivity. But a successful print is not enough: the quality of the cotton, the cut, and ethical production have become essential criteria. Here’s a look at three brands that use the T-shirt as a creative medium, each with a unique signature.

Thinking Mu’s Sunny Prints

The eco-conscious Spanish brand Thinking Mu offers a range of printed tees that spread a sunny spirit. Their often naïve motifs draw inspiration from music, art, and sunshine — a distinct sign of a festive lifestyle. Made in organic cotton, these prints come in bright hues that inject optimism and lightness into everyday wardrobes.

Sunny printed T-shirts from Thinking Mu.

Arbor Antwerpen’s Streetwear Volumes

For Arbor Antwerpen, the T-shirt is rendered in colorful, oversized forms that reflect the brand’s streetwear DNA with a strong sustainable dimension. Quality is tangible thanks to heavy organic cotton (320 GSM), synonymous with structure and longevity. A discreet embroidered logo on the front adds a signature touch.

Colorful, boxy print t-shirt by Arbor Antwerpen.

Verlan Paris’ Creative Experimentations

Describing itself as a “multidisciplinary, collaborative, and responsible experimental space,” Verlan Paris leaves a strong Parisian imprint on its printed T-shirts, often with a touch of humor. Each creation is a personal and creative interpretation, often through reimagined messages and refined graphic work. Subtle base colours (pale yellow, sky blue, off-white) achieved via natural dyes enhance the aesthetic. Produced in limited editions from 300 GSM organic cotton, these pieces embody quality and the “simple joy of doing well.”

Artistic, humorous print T-shirt by Verlan Paris.

Cotton Half-Zip Sweatshirts for Men: Versatile and Sharp

Once confined to sportswear, the half-zip sweatshirt is back in force — a piece of formidable versatility that sits at the crossroads of comfort and functional elegance. Perfect for layering or worn alone, brands interpret it creatively through textures, colour palettes, or discreet luxury.

Here are three takes showing how this reinvention enriches the contemporary wardrobe.

Pompeii’s Textured Half-Zips

Pompeii brings a creative edge to its cotton half-zip sweatshirts, playing with texture and embroidered details in slightly oversized cuts and uncommon yet easy-to-pair colors. The quarter-zip sweatshirt, crafted from 280/300 GSM ribbed cotton, and the braided knit polo with a garment wash and distinctive “Art of Living” embroidery, showcase this inventive spirit.

Looking for a change? Try the "Fudge" colorway (shown here on the right).

Halfway between a polo shirt and a semi-zipped sweatshirt, Pompeii's offering presents a strong creative bias.

Colourful Standard’s Extended Palette

Known for its impressive chromatic range, Colourful Standard offers its quarter-zip in more than 40 different shades — a signature found across its categories. Crafted in 100% organic cotton, this piece bridges casual and refined, making it a wardrobe essential adaptable to many occasions. A lightly faded Neptune blue is a standout.

Special mention to the slightly faded Neptune blue.

Colourful Standard quarter-zip in multiple hues.

Sunspel’s Quiet Luxury Sweatshirt

The English heritage specialist of cut and sew interprets the half-zip with a luxury edge. Built from traditional loopback fabric known for its exceptional softness and warmth, this piece offers a relaxed sporty silhouette. Ideal for the warmer days, it comes in classic hues and fits perfectly into the quiet luxury trend. Pair it with matching sweat pants for a refined yet casual look.

For a luxurious yet relaxed ensemble, pair it with the matching sweatpants.

Sunspel semi-zip sweatshirts.

Choosing Relevance, Investing in Quality

At the end of this journey, it becomes clear that the relevance of a piece today lies in the subtle balance between design, impeccable quality, and a strong brand identity. From minimalist approaches to creative experimentation, heritage reinventions, or discreet luxury, each brand presented demonstrates mastery of its own universe.

More than just a trend, choosing well-made, meaningful garments with purpose has become essential. This selection is just a snapshot of the possibilities offered by the talents represented by The Clothette agency.

Looking to Expand Your Men’s Cotton Selection?

Are you a professional looking to expand your offering of quality men’s cotton pieces aligned with current expectations of style, substance, and responsibility? Do you want to integrate brands that stand out through their unique approach and commitment?

Contact us to discuss your needs and discover how our expertise can enrich your selection.