Three examples of using linen and hemp for SS25: Sunspel, Knowledge Cotton Apparel, Thinking Mu.

Ancient fibres, new uses — what if you added linen and hemp to your assortment? These kindred fibres have made a comeback in recent seasons within collections from brands represented by the agency. Rich in natural potential, they embody the idea of “performance by nature,” offering a spectrum of qualities worthy of technical textiles.

Textiles rooted in nature promise style and comfort, solid selling points, and a compelling narrative to share with your clients. Let’s explore the best-sellers for upcoming seasons and how three brands represented by The Clothette have woven these fibres into their collections.

The unique feel of a linen shirt by Thinking Mu.

Why Embrace Linen and Hemp?

Offering linen and hemp is more than just presenting garments — it’s delivering an experience and added value that will captivate discerning, informed customers.

Style and Comfort — Key Selling Points

Your customers are looking for clothes they feel good in, without compromising on aesthetics.

✨ A unique handfeel and a sense of well-being: Linen and hemp are renowned for their exceptional softness (which improves over time and with washing), their lightness, and their ability to let the skin breathe. Praised for its cooling properties, this strong, absorbent, and quick-drying fabric remains a cornerstone of both women’s and men’s wardrobes.

An ally in every season: Thanks to their natural thermo-regulating properties, these fibers provide welcome freshness in warm weather and, less widely known, gentle warmth when temperatures drop. A truly versatile asset for your inventory.

A natural elegance: Fluid drape, subtle texture… these materials deliver an authentic elegance. They allow for the creation of modern, timeless silhouettes that are easy to wear and easy to sell.

Exceptional Fibres for a Distinctive, High-Quality Offering

“Hemp as a solution for regeneration,” by Thinking Mu.

Standing out is essential, and linen and hemp offer this opportunity — supported by a rich heritage and a manufacturing process that highlights their singularity.

A fascinating story: Linen traces its origins back to ancient Egypt around 10,000 years ago — or even earlier, according to discoveries made in Georgia. Carbon dating confirms its use in Egyptian clothing as far back as 8,000 BC. Sharing this deep historical legacy adds a unique and meaningful dimension to the pieces you present.

Authenticity: Did you know that 80% of the world’s linen production is French? Offering pieces from this excellence-driven supply chain means sharing a local story and a true mark of quality. Moreover, linen thrives in less fertile soils and requires minimal intervention during its growth.

Nature’s ingenuity: Linen fibres come from the plant’s stalks. To extract them, the stalks are first retted (historically through scutching, today often using specialized steam processes) to separate the fibre from the woody core. The longer the stalks, the higher the fibre quality. After a process known as “cottonisation,” during which impurities are removed, linen becomes the remarkable textile we know today. Every part of the flax plant is used, minimizing waste.

Smart cultivation: Linen and hemp are low-demand plants, particularly in terms of water, growing primarily through rainfall. No irrigation required — a detail that subtly enriches the product’s story.

Full valorisation: No fertilizers, minimal pesticides… these elements reflect an intelligent and responsible production process, resonating strongly with customers who value overall product quality.

Striped shirt and pleated trousers in French linen by Sunspel.

How the Agency’s Brands Use Linen and Hemp?

The appeal of these natural fibers continues to grow, and visionary brands have fully embraced their potential. Their approaches can inspire your own buying strategy:

Focusing on purity and material innovation: Thinking Mu, for example, makes the bold choice to present a 100% hemp collection. The brand highlights the fiber’s softness and cooling properties while emphasizing a technical approach that values every part of the plant. For boutiques, this means offering truly distinctive pieces, backed by a strong story of material innovation.

Exclusive craftsmanship and premium quality: Sunspel elevates linen by selecting long, top-quality fibers grown in France and Belgium and spun in Italy. Their secret? Specialized spinning and washing techniques that deliver exceptional softness and fluidity. Stocking this type of product positions your boutique in the high-end segment, celebrating craftsmanship and uncompromising quality.

The meeting of tradition and certified modernity: Knowledge Cotton Apparel opts for 100% organic linen. To ensure the integrity of this commitment, its organic linen pieces are GOTS-certified (Global Organic Textile Standard). Established by four respected organizations, GOTS certification guarantees that organic textiles meet strict ecological and social criteria across every stage of production, from fiber to finished garment. This allows boutiques to offer pieces that combine tradition, durability (made to last), and a discreet form of commitment appreciated by conscious consumers.

These examples highlight the breadth of possibilities linen and hemp offer for creating compelling, differentiated collections.

Women’s proposals by Knowledge, linen in cut-and-sew pieces, and printed canvas.

A Strategic Investment for a Spring–Summer Selection

Beyond a passing trend, integrating linen and hemp into your selection is a smart, forward-thinking decision. Today, these fibers account for only 2.5% of global natural fiber consumption, revealing a significant growth potential and a unique opportunity to position yourself as a pioneer or specialist. These are noble, durable materials that respond to a growing consumer desire for authenticity. A chance to pleasantly surprise your clientele and energize your sales with products that carry meaning and character.

Are you a boutique in France looking to enrich your selection with brands that celebrate linen and hemp with creativity and excellence? The Clothette agency represents pioneering brands committed to these exceptional fibres.

Contact our sales team today to discover our standout pieces, discuss your needs, and book your appointment for the upcoming SS26 sales sessions. Together, let’s build a unique offering for your clientele.

Sunspel's summer travel essentials: a casual suit and a linen shirt.