Helinox, the South Korean specialist in premium, portable outdoor equipment, has just opened its first European boutique, the Helinox Creative Center Paris (HCC Paris). This opening marks the brand's expansion in Europe, complementing the Creative Centers already present in Seoul, Busan, and Tokyo.

HCC Paris, between historic architecture and new experiences

The new HCC Paris is located at 10 rue du Perche, 75003, in a historic building dating back to 1830, in the heart of the Marais. The renovation carefully preserved many of the original architectural features, offering visitors a unique blend of historic charm and modern retail experience.

This store is designed to function as a dynamic gallery space, with collections continuously changing and curated to reflect the local characteristics of Paris. Whether you are already in love with the brand or a simple Sunday stroller, there will always be something new to see.

HCC Paris aims to be more than just a retail space; it aspires to become a cultural hub. The store will host various artistic and cultural events, highlighting not only Helinox products but also collaborations with other brands. This initiative underlines Helinox's commitment to celebrating outdoor culture and building a community around outdoor activities.

“We are delighted to open our brand's flagship store in the historic Marais district of Paris. We look forward to presenting Helinox's diverse products and sharing our brand's story with Parisians, French consumers, and all visitors to Paris.” Young Lah, CEO of Helinox

A special collaboration

To celebrate this opening, Helinox will launch a special collaboration with Fragment Design by the famous Japanese designer Hiroshi Fujiwara. This exclusive collection will include Helinox furniture and accessories.