For their second collaboration, the two brands unveil the Salomon XT-Whisper Aries Arise, a capsule that merges vintage 80s-90s DNA with technical innovation. It is a partnership that comes to life not just in the design studio but through a major retail experience. Clothette has organized a large-scale trade marketing activation at Citadium  in Paris to celebrate this launch and connect the brand directly with its community.

Technical Nostalgia

This collaboration is a creative dialogue between authenticity and the avant-garde. 

Two Brands, One Vision: Salomon Sportstyle brings its performance heritage and technical mastery to the table. Aries injects its love for "trash" culture, outsider art, and bold graphics, all elevated by high-end Italian craftsmanship. The result is a design that works as seamlessly on city streets as it does on rougher terrain. 

The Philosophy of the XT-Whisper Aries Arise: The XT-Whisper Aries Arise is built around a subversive interpretation of nineties aesthetics. Aries combines aged-finish leathers and suedes with advanced technical materials, gradient color effects, and eye-catching metallic details. The result is a legendary trail sneaker that feels both familiar and unique. The campaign imagery, shot by underground culture documentarian Rollo Jackson, captures the dynamic intersection of fashion and sport.

A Silhouette Rich in Contrast

The Salomon XT-Whisper Aries Arise is a piece rich in texture and detail. True to Salomon’s XT lineage, the shoe features a reinforced structure that provides stability and confidence across varied terrain. 

Materials & Finishes: Vintage-style leathers and suedes are contrasted with shiny metallic and neon accents, showcasing both nostalgic design and modern technical innovation. 

Fiery Red / Fuchsia Pink / Black: a vibrant and bold colorway.

Black / Earth Brown / Asphalt: a more grounded and earthy interpretation.

This collaboration shows how a performance-driven sneaker can be elevated into a fashion statement. 

Trade Marketing Activation at Citadium

A collaboration this strong deserves a physical activation to match. Clothette has designed a 360° experience within the Salomon shop-in-shop at Citadium in Paris, creating a standout experience for the community.

In-Store Visibility: From the launch, a prominent presence includes projections on the giant screen near the third-floor escalators at Citadium, along with illuminated lightboxes at the Salomon corner to capture the eye and present the collaboration impactfully.

Live Event: On Friday, November 21, late afternoon, a BPM session by the DJ collective Almost Every Sunday, featuring special guest artist Dau, will take place in the new event space on the 3rd floor, the "Youth Club." 

An Integrated Communication Strategy: Salomon’s visibility will be supported before and during the event through cross-channel communication by Citadium, Dau, and Almost Every Sunday. Onsite projections during the session will further engage attendees. The artist and DJs will also be outfitted in Salomon products, creating an organic and visible brand connection.

This Salomon x Aries collaboration is a prime example of how two brands can merge their worlds to create a product that is both innovative and culturally relevant.

By activating this partnership at Citadium, Clothette creates a gathering point, which is an immersive experience that deepens the connection between Salomon Sportstyle and its community. This 360° approach, combining selective distribution with impactful trade marketing, is a strategy Clothette offers to the brands it represents and to others seeking a similar journey.