When you think of a showroom, imagine a large, light-filled space in the heart of the Marais. That’s exactly what The Clothette offers. Even before supporting brands with strategic development, a showroom like ours is first and foremost a place to present collections and welcome clients right in central Paris.

In today’s competitive fashion ecosystem in Paris, how do you stand out? How can a simple product presentation become a memorable experience for influencers, the press, or B2B clients? Increasingly, brands are turning to authentic, physical moments and impactful events that resonate.

With deep roots at the center of the fashion industry as a commercial agent for about twenty forward-thinking brands, we’re now opening the doors of our exceptional event spaces in the vibrant Marais. Here are some inspiring examples.

Tailored Experience - Thinking Mu Influencer Dinner (December 2024)

The sunny Spanish brand wanted to create an intimate, special moment with its key influencers to generate organic content (UGC). Beyond providing our iconic glass-roofed space, The Clothette team handled the full event execution:

• Concept & Scenography: Translating the brand’s sustainable DNA into the décor.

• Logistics: Selecting and managing the caterer, defining the timing, and providing a personalized welcome.

• Ambience: Creating a warm, open atmosphere conducive to conversation.

Benefits and outcomes: A turnkey event that allowed the brand to focus on its message and guests. The result? High engagement and targeted visibility in an exclusive setting that reinforced Thinking Mu’s premium and conscious image. A perfect example of producing meaningful moments.

Mediterranean cuisine and an intimate and warm atmosphere for this Thinking Mu dinner were organized by and at The Clothette agency.

Collaborative Showroom – Partnership with LBRG Outdoor (October 2023)

Our showroom became a strategic partner for another entity not just by providing space but by building a shared offering. For the launch of LBRG Agency, a showroom focused on the outdoor universe, this business moment was ideal.

LBRG aimed to establish itself in the dynamic outdoor ecosystem and bring together buyers and lifestyle press. By integrating its curated brands into our Saint-Martin space, both entities benefited from increased visibility. Featured brands included:

• Klättermusen

• Danner

• Salomon Sportstyle

• Heimplanet

• Helinox

• Alba Optics
  
  

• This B2B event ensured a highly qualified audience, from major department store buyers to specialty concept store buyers and key influencers. For LBRG Agency, it meant instant credibility and a successful launch. For us, it confirmed our role as an essential intermediary in the industry and generated some nice orders too.

360° Activation – Wilson Sportstyle Pop-Up and Event (January 2025)

Sports equipment brand Wilson wanted to establish its new lifestyle line, Wilson Court Style, in the European market and deployed a two-part strategy:

• A space to discover the products in our modular street-facing boutique at 339 rue Saint-Martin, with a commercial activation focused around the tennis universe.
  
  

• A launch evening event celebrating the brand’s arrival in France and marking the beginning of its collaboration with the showroom team. The “New Chapter” event drew around 100 guests on January 24, 2025, in a festive atmosphere on the showroom’s ground floor.

Wilson was able to present its collection, generate direct sales with key clients, and gather valuable feedback, which is the perfect tool for a high-impact commercial launch.

Window display of the boutique at 339 rue Saint-Martin showcasing the first Wilson Court Style collection.

The Clothette: Your Event Partner in Paris

Some of you may also remember pop-ups during Men’s Fashion Week in June 2025 — the Wooden Store and Bram’s Fruit events on rue Dupetit-Thouard and in the rue Saint-Martin boutique.

These were unique opportunities for each brand to establish a presence in Paris during Fashion Week and make many meaningful connections.

Whether you’re looking to rent space, host a press day showroom, open a pop-up store in the Marais, or organize a full VIP dinner or product/brand launch, The Clothette offers both expertise and flexibility.

Key advantages of The Clothette spaces:

• Unique Spaces: A large glass-roofed event room and modular street-facing boutique areas.

• Prime Location: Right in the heart of the Marais—Paris’s fashion district.

• Fashion Expertise: Deep industry knowledge and connections.

• Total Flexibility: From basic rental to full 360° event production.

Ready to dream up your next memorable event in our spaces?

Contact our experts at info@theclothette.com to discuss your project and discover how our venues can become the stage for your success.