As the SS26 sales campaign kicks off, discover how The Clothette’s expertise goes beyond brand curation to offer genuine strategic consulting for retailers, from the initial buy to in-store performance.

SS26 Campaign – More Than a Buying Season, a Strategic Opportunity

The Spring/Summer 2026 sales campaign is officially underway! For fashion retailers, this is a pivotal moment that defines much of their future success. But how do you navigate the sheer volume of offers and make the smartest buying decisions?

The challenge: building a cohesive assortment, anticipating customer desires, managing budgets, and optimizing profitability.

At The Clothette, we believe a wholesale agency should be much more than a middleman. It’s a strategic partner. This article explores how our approach to consulting, specifically in B2B buying strategy and sales strategy, can transform your campaigns into real growth levers.

A place that welcomes buyers from all over France and Belgium twice a year.

The Clothette’s Expertise: A 360° Vision for Your Boutique

Defining Your Identity ("Shop Identity" & "Brand Assortment")

Our Mission: We help you define or refine your boutique’s unique DNA to build a brand assortment that is perfectly aligned and stands out from the crowd.

The Retailer Benefit: A clear identity and a cohesive selection attract and retain your target audience while setting you apart from the competition.

Building a Winning Commercial Strategy ("Commercial Strategy" & "Budget Building")

Our Mission: We guide you through your commercial strategy, including building realistic buying budgets optimized for profitability.

The Retailer Benefit: A well-defined strategy and a controlled budget are the foundations of a healthy, profitable business, allowing you to invest wisely.

Optimizing Operations and Communication ("Communication & Operations")

Our Mission: The Clothette advises on improving in-store operations and communication to best showcase your selected brands.

The Retailer Benefit: Fluid operations and impactful storytelling improve the customer experience and boost sales for the collections you’ve carefully chosen.

Trade Marketing to Drive Sales ("Trade Marketing")

Our Mission: We design and implement commercial marketing strategies in collaboration with brands to energize sales directly at your point of sale.

The Retailer Benefit: Benefit from activations, visual assets, or special events that draw customers in and highlight products, increasing your overall turnover.

Responsive Customer Service

Our Mission: Our Customer Service team is your primary contact for any questions or needs after an order is placed, ensuring personalized follow-up.

The Retailer Benefit: Gain peace of mind and efficiency with reliable support that helps you manage the unexpected.

Managing Relationships and Processes ("CRM," "Delivery," "Payment," "Debt Recovery")

Our Mission: We utilize CRM tools and ensure rigorous oversight of delivery schedules and payment management.

The Retailer Benefit: This means clearer processes, better anticipation of arrivals, and a professional framework that limits unpleasant surprises.

The Clothette’s Motto: "With a sharp eye for emerging trends and a deep understanding of the evolving fashion landscape, we’re here to work closely with you and guide your brand towards a meaningful, long-term success."

Several modular spaces to showcase collections and, above all, to design winning purchasing strategies.

Behind the Scenes: Expertise with a Human Touch

Prospection: A Constant Search for New Partners

Our sales team doesn't just wait for the phone to ring; they are constantly scouting for new boutiques that match the DNA of our brands. This happens through word-of-mouth, active digital monitoring, and physical "on-the-ground" prospecting during their travels. The goal? To identify the best showcases for our collections and the best partners for you.

Personal Relationships: The Cornerstone of a Successful Partnership

We cultivate relationships built on trust with everyone involved: independent boutique owners, department store buyers, and brand founders. If you’ve spent time in our showroom, you’ll see our teams constantly on calls or emails, whether it’s regarding a lead time, a discount, or, very often, simple strategic advice. This proximity is vital.

Mediation and Problem Solving: The Agency as a Facilitator

This privileged relationship often allows us to resolve issues through dialogue and negotiation. Whether it’s payment delays, delivery hiccups, or other unforeseen hurdles, our teams act as effective mediators, always seeking the best solution for both the boutique and the brand.

The relationship between the agency and its partners is at the heart of the dynamic.

Beyond the Selection: Strategic Services for Brands

Audit and Distribution Strategy ("Business Auditing", "Distribution Strategy", "Distribution Forecast")

For brands, we analyze their potential ("Business Auditing"), define the best distribution strategy ("Distribution Strategy") and establish forecasts ("Distribution Forecast").

For you, as a retailer, this means that the brands we offer have a clear strategy and validated potential for your market.

Optimization of Collections and Positioning ("Collection Review", "Brand Positioning")

We advise brands on their "Collection Review" and positioning.

From a boutique perspective, this translates to desirable, market-ready collections that are easy to sell.

Access to the Buyer Network ("Buyers Contact") and Performance Tracking ("Commercial Performance Follow-ups" and "Sales")

We connect brands with our network of buyers ("Buyers Contact"), ensure sales ("Sales") and track their commercial performance ("Commercial Performance Follow-ups").

This means that resellers have privileged access to these brands and the assurance that they are professionally managed.

The Clothette: Your Strategic Partner for a Successful SS26 Season

As the SS26 campaigns launch, choosing the right brands is only the beginning. Partnering with an agency that offers sharp strategic advice, intimate market knowledge, and genuine human support is what truly makes the difference.

Beyond our brand portfolio and our Parisian showroom, The Clothette offers you an invaluable resource: trust. Trust in our expertise, trust in our commitment to your business, and trust in our ability to help you build lasting success.

Ready to build your SS26 buying strategy with us? Contact The Clothette for a tailored consultation.