Kith, the New York streetwear powerhouse founded by Ronnie Fieg, and Wilson, the legendary tennis outfitter, are once again joining forces for a 2025 collection already poised to become a must-have.

This new collaboration, which masterfully fuses performance with lifestyle, is more than just product. It’s a true cultural moment, underscored by a spectacular “Traveling Boutique” in London and initiatives that show a deep commitment to the world of tennis.

Kith x Wilson – Collaboration and Commitment

More Than a Simple Collab

This partnership between Kith and Wilson marks their third collaboration, reaffirming Ronnie Fieg’s instinct for blending sport and fashion in a way that feels entirely of the moment. His personal work with Wilson in 2023 helped reignite interest in tennis style as a key fashion language.

A Commitment to the Tennis Community

With each chapter of this ongoing partnership, Kith and Wilson invest in restoring local tennis courts. After New York and Paris, the Yardley Tennis Club in Birmingham benefited from this initiative in collaboration with British charity Give It Your Max.

Three courts were fully refurbished in the colors of the new collection, offering a tangible legacy and greater access to the sport for youth, especially those from underprivileged backgrounds. This meaningful effort gives the collaboration depth and authenticity that go far beyond typical co-branding.

Tennis is more fashionable than ever!

The collab sits perfectly within the “tenniscore” aesthetic trend. As we continue to embrace refined outdoor sportswear, the fashion pendulum swings from wild nature back to manicured spaces like tennis courts or garden settings in the style of Bram’s Fruit.

The revival of ’90s preppy style adds further context, not to mention the buzz created by the latest Roland Garros final.

An Immersive Experience by Kith and Wilson

The Spectacular Branded Double-Decker Bus

At the heart of the experience, the “Kith for Wilson Traveling Boutique” has taken over a custom double-decker bus in London, branded with Kith monogram and the collab’s signature colors.

This is a rare chance to experience the collection firsthand before its worldwide release.

The “On and Off Court” Collection

Designed for all, the Kith for Wilson 2025 line delicately balances technical performance with the vintage allure of the ’90s. Ideal both on the court and in everyday life.

The range includes shorts, polos, lightweight jackets, cardigans, sweatshirts, windbreakers, and blazers in classic tennis colors, white, green, and navy, with retro-inspired, often oversized cuts, rich textures, and technical fabrics.

A full suite of accessories, caps, headbands, belts, and custom rackets, completes the looks.

A Traveling Event

Kith’s Vitality Loyalty Members enjoy priority access to the boutique. The bus will stop at several iconic London locations, amplifying both the event’s exclusivity and cultural reach:

Potters Fields Park – June 12

Covent Garden – June 13–14

Battersea Power Station – June 15

Beyond Apparel - The Unique Tennis Gear

Tennis Rackets Reimagined by Kith:

The true strength of this collaboration lies not only in its desirability but also in its engagement mechanics.

Three top-tier Wilson rackets, the Pro Staff 97 V14, Shift 99 V1, and Blade 98 (16×19) V9, have been reinvented with exclusive co-branding and the collection’s signature palette.

Win Your Racket at the Vending Game!

To add a playful and exclusive element, a custom vending machine accompanies the traveling boutique.

Filled with yellow and white Kith x Wilson tennis balls, visitors who score a yellow ball have the chance to win one of the coveted rackets, a simple yet powerful activation that fuels excitement and social content.

A Gourmet Touch: Kith Treats x Ottolenghi

The experience is elevated with a gourmet twist: a collaboration between Kith Treats and renowned London chef Ottolenghi.

Limited-edition meringues inspired by the upcoming Grand Slam, in strawberry and matcha flavors, are offered exclusively near the bus at the Ottolenghi stand.

Global Launch:

The new 2025 Kith for Wilson collection drops worldwide on Friday, June 20, in Kith stores and online.

This Kith x Wilson collaboration captures the evolution of sportswear as an essential facet of fashion and lifestyle. It fits seamlessly with current trends and anticipates the broader rollout of the Wilson Court Style line, which The Clothette is introducing to its discerning retail network in France and Belgium.

Beyond this exclusive collab, the launch is supported by an ambitious trade marketing program, from unique in-store corners and experiential events to localized partnerships, all designed to amplify visibility and brand image.