With the fashion market constantly evolving and an increasing need for brands to be represented during Paris Fashion Week, The Clothette is looking to expand its horizons. 

As a leading showroom for over 15 years, it felt essential for us to move forward with a strong, editorial concept focused on a curated selection of emerging brands.

The concept

During Women’s Fashion Week, The Clothette introduces the first edition of a brand-new concept: a showroom entirely dedicated to womenswear during Paris Fashion Week in September 2025, highlighting a selection of the most exciting emerging women’s brands today. 

Through a blend of lifestyle fashion, strong visual identity, and editorial storytelling, this curated space offers a fresh, thoughtful take on contemporary women’s wear creativity.

“A space designed to invite buyers, press and influencers to discover creative, eco-responsible and conscientious brands.” 

Practical Information

Who?

The Clothette is a Paris showroom established in 2011, specializing in the French and Belgian markets. We provide a 360° service for brands and retailers aiming to grow their presence in the region. With a keen eye on emerging trends and a deep understanding of industry shifts, we support and guide brands toward long‑term success.

Where?

The event takes place in our 350 m² space in Le Marais

> 339 Rue Saint-Martin, 75003 Paris

Ⓜ️ Strasbourg-Saint-Denis, lines 4-8-9

When?

September 29 – October 5, 2025

*Held alongside ready-to-wear Women’s Paris Fashion Week and major trade shows such as Tranoï and Première Classe, etc.

Les Marques

Rita Row

Rita Row is an independent, ethical fashion brand founded in June 2013 in the creative heart of Figueres, near Girona. The studio moves between refined aesthetics and responsible fashion, thoughtfully crafting contemporary garments with care and intention.

The name reflects the spirit of the brand’s muse, Rita — a woman who embodies effortless sophistication, understated elegance, and authentic self-expression. Each Autumn/Winter and Spring/Summer collection is conceived as a thematic exploration, where fashion becomes a form of artistic expression.

Thinking Mu

Founded in 2008 by Pepe Barguñó and Miquel Castells, Thinking MU was originally launched under the name Intrepida MU. In 2019, Cinthia Miralles, the brand’s current CEO, joined the project with the ambition of driving its international growth.

Built around a positive and playful spirit, Thinking MU has grown into a stronger, more established company that embraces sustainability as a true way of life. The brand offers a conscious alternative for those who want to dress with style and personality while remaining aware of the fashion industry’s impact.

OpéraSPORT

OpéraSPORT is a Copenhagen-based fashion label founded in 2019 by Awa Malina Stelter and Stephanie Gundelach. The brand is committed to creating thoughtfully designed wardrobe essentials that are easy to wear, accessible, and defined by a modern aesthetic.

“Our goal is to rethink the way clothing production is perceived, encouraging the industry to adopt a more considered approach. We do this through timeless yet contemporary designs that speak to a diverse audience.”

TABI Footwear

During his travels in Japan, Eik, the founder of TABI Footwear, discovered a traditional style of footwear known for improving foot biomechanics and encouraging natural movement. Inspired by the foot’s natural structure, TABI is designed to recreate the sensation of walking barefoot.

“Scandinavian simplicity meets Japanese functionality with the new brand TABI Footwear. TABI is much more than a shoe brand – it’s a true lifestyle, based on ancient Japanese traditions and years of personal experience.”

HOMECORE

Homecore creates harmonious, functional, and ethical clothing that reflects Alexandre Guarneri's vision since 1992. Colors, shapes, and textures, in perpetual motion, inspired by nature and the human body. Inner peace found in being in harmony with the world.

Filmmakers Hugo Cohen and Ilan Pinto captured a moment in Alexandre’s life in Caparica, near Lisbon. The resulting film explores the story, philosophy, and creative process behind Homecore.

DEGEN

DEGEN is a craft-focused fashion brand that redefines handmade knitwear with a bold and unconventional approach. Designer Lindsay Degen draws inspiration from knitting traditions while exploring its future, driven by a passion for community.

DEGEN combines meticulous craftsmanship with playful design that pushes boundaries. The brand fosters a creative space for knitting enthusiasts through education and collaboration, notably via its online platform and yarn shop, KNIT.club.

DAWNxDARE

DAWNxDARE is a Scandinavian fashion brand with a deep passion for handmade knitwear, an essential and unique part of its DNA. The brand works closely with around 90 Italian women, who knit and crochet from their homes in southern Tuscany, transforming exclusive, high-quality Italian yarns into true masterpieces.

DAWNxDARE is designed for women who dare to take a stand, value a high quality of life, and aren’t afraid to invest a little more for exceptional craftsmanship.

STELLA NOVA

STELLA NOVA was founded in 2002 with the goal of creating an ideal wardrobe, where each piece is a little treasure with its own story. The collections are defined by a spirit of innovation, developed by a truly dedicated team.

“In a world of abundance, our aim is to create unique styles that women will want in their wardrobe - today and forever.”

TOMO Clothing

“Our first ambition at TOMO Clothing is to inspire as many women as possible to take the leap and embrace two-wheel mobility as the transport option that suits them best.

Our second ambition is to encourage them to gear up appropriately for their needs, so they can ride safely and comfortably in all conditions.”

O’TAY

O’TAY is a Danish universe dedicated to cashmere, founded in 2019 by Stephanie and Vivian Seedorff. By blending classic Scandinavian wardrobe essentials with contemporary trends, O’TAY offers a wide range of exclusive pieces suitable for every occasion.

In just a few years, the brand has grown significantly, and today O’TAY is available online, in their flagship store, and through more than 100 retailers across Scandinavia.

BÉTON CIRÉ

Inspired by the sea and a love for vibrant cities, BÉTON CIRÉ constantly reinterprets authenticity with a fresh perspective. Each new piece is thoughtfully designed to offer high-quality headwear while respecting traditional craftsmanship, the environment, and the artisans behind it.

The brand relies on a network of experts to source materials whose environmental impact is carefully considered. Working with the finest hatmakers, BÉTON CIRÉ creates hats built to last.

DUBIÉ

Dubié aims to create shoes that combine essential, functional elements with a minimalist aesthetic. Designed to support natural movement, the shoes are almost an extension of the body.

Handmade in Argentina, every pair of Dubié shoes is locally sourced using responsibly produced materials with 96% traceability, avoiding plastic or petroleum-based resources. The brand is committed to creating designs that endure over time and across seasons, suitable for both day and night wear.

O’ MY BAG

Founded in Amsterdam in 2011, O My Bag creates timeless bags and accessories that combine thoughtful design, fair production, and sustainability. Each piece is crafted with care for both the environment and the artisans, using high-quality materials built to last.

The brand believes in the power of conscious fashion, where aesthetics and ethics go hand in hand. By connecting its producers to the global market, O My Bag bridges style and positive impact, with a mission to transform the industry — one bag after another.

STEL by ASTRID ANDERSON

Founded by Astrid Andersen, STEL offers a modular wardrobe that blends tailoring, precise cuts, and exceptional fabrics. Each piece is designed for everyday wear, offering ease and freedom of movement.

Rooted in Scandinavian aesthetics and inspired by creative influences, the brand creates strong, adaptable silhouettes where comfort and elegance come together effortlessly.

Book your appointment: contact@theclothette.com (or reach out to your usual sales representative)

…and visit us in person to discover these brands and more.