The new gem from the Netherlands joins the showroom starting with the SS26 sales, kicking off in June 2025.

True to its mission as a talent scout and development partner for the brands that will define fashion tomorrow, The Clothette presents Bram’s Fruit.

Get ready to discover the refreshing vision of this Dutch brand, where gardening imagery meets irreverent preppy style and a touch of high-fashion sophistication. Bram’s Fruit is a lifestyle ready to captivate the French market for the Spring/Summer 2026 season.

“The Market” is the SS25 collection by Bram’s Fruit.

Get to Know Bram’s Fruit: Your “Luxury Fruit Boutique”

Who is Bram’s Fruit?

Origins and Founder: Born in the Netherlands under the vision of Bram Korsten in 2021, Bram’s Fruit embodies the creator’s lifestyle and inspirations. Bram draws inspiration from nature, a philosophy that infuses every fiber of his brand. With strong ambition, he recently brought his vision to life with the opening of the first Bram’s Fruit boutique in Amsterdam.

The Philosophy, “Your Luxury Fruit Boutique”:
Bram’s Fruit positions itself as a “luxury fruit boutique,” playfully and luxuriously evoking the abundance of positive emotions nature gives you.

With an emphasis on materials and silhouette, each collection offers a wide range of coats and jackets.

The Aesthetic Universe

The Style:
Bram’s Fruit’s aesthetic is a carefully crafted blend. Strong gardening imagery appears both in the artistic direction (wooden crates, plants, fruit, and sunshine vocabulary) and in the pieces themselves (dominant greens and beiges, use of jute, gardening gloves). Bold printed messages, provocatively playful, like “Fuck off, I’m gardening,” affirm this creative stance.

A New Interpretation of Preppy:
Bram’s Fruit offers a fresh take on preppy in 2025. Less restrained than traditional Ivy League, more irreverent, and rooted in a post-gorpcore era, it is defined by oversized cuts and relaxed tailoring. The attitude embodies a certain opulent carefreeness; think time spent in a well-tended garden rather than the wild outdoors, signaling a renewed charm for gardening and tennis after the trail and hiking craze.

High-Fashion and Grunge Touches:
Layered on this is a high-fashion dimension, an “if you know, you know” wink to the initiated, sometimes tinged with a slightly sexy vibe reminiscent of ’90s fashion campaigns. This high-fashion spirit also shows in the use of premium heavyweight jerseys and materials. A hint of grunge completes the eclectic mix, from intentionally worn labels to washed and faded pieces that feel lived-in yet refined.

An Elitist and Playful Positioning

The brand speaks to a clientele that values quality, personal expression, and the emotions a garment can evoke — a loyal and growing community. The fact that personalities like Doutzen Kroes have been seen wearing a Bram’s Fruit cap in Vogue editorials underscores the brand’s desirability potential.

From thick cotton to 100% wool, knitwear is a key element of Bram’s Fruit collections.

Bram's Fruit and The Clothette: An Engaging Partnership for the French Market

Relevance for the French Market: A New Preppy Flavor

Bram’s Fruit arrives in France with a unique, timely proposition that resonates with a search for authenticity, stylized nature inspiration, and reinterpreted classic codes. Its bold and playful approach is poised to charm a clientele seeking relaxed sophistication.

Shirts are part of Bram's Fruit's DNA. Linen, cotton, and specialty fabrics are always part of the assortment.

Synergy with The Clothette Portfolio and Cultivated Diversity

The arrival of Bram’s Fruit enriches The Clothette’s brand portfolio with a singular “luxury gardening” aesthetic. It aligns with our commitment to presenting brands with strong identities, brands capable of telling compelling stories and offering real differentiation for retailers.

A Shared Ambition

The Clothette will bring its full expertise to support Bram’s Fruit for a successful launch and sustainable development on the French market. Our deep understanding of distribution networks, our ability to build connections, and our strategic support will be major assets for Bram Korsten and his ambitions. The brand will be showcased during the Spring/Summer 2026 sales sessions, from mid-June to late July, at the showroom.

A key element of the collections lies in the thick jersey pieces and sweatshirts. Made from the finest premium cotton, they range from timeless basics to statement pieces.

Discover Soon, Bram’s Fruit’s First Harvest at The Clothette Showroom

The Spring/Summer 2026 Collection: The First Fruits of the Season:

Starting mid-June, professional buyers will be able to explore Bram’s Fruit’s SS26 collection exclusively at The Clothette showroom. Expect to see the brand’s essence: silhouettes that marry comfort and sophistication, garden-inspired nods, vivid natural colors, and the irreverent attitude that defines it.

The Experience for Buyers: A Deep Dive into the World of Bram’s Fruit:

We’re preparing an immersive presentation that will allow retailers to fully engage with the Bram’s Fruit universe, understand its philosophy, and appreciate the quality and originality of its creations.

Reserve Your Private Harvest

Dear Buyers, if you’re seeking freshness and want to add a touch of “luxury gardening” to your selections:
Contact The Clothette now to schedule your appointment during the SS26 sales campaigns (mid-June to late July).

Bram’s Fruit SS25: The Market.