The Tao of the Mountains / Salomon's Tribute to the Year of the Snake

Created to celebrate the Chinese New Year and the Year of the Snake, Salomon's campaign, entitled Tao of the Mountains, reflects the power of nature and the process of accumulating wisdom.

This campaign represents the balance between nature and modernity, tradition and innovation, while conveying the profound philosophy of drawing wisdom and power from the mountains.

First, the Panhui collection is a reimagining of three Salomon heritage shoes—the Whisper, X-Alp, and XT-Quest—designed in warm tones to symbolize the sunrise.

Details such as mesh patterns, elegant colors, and red accents capture feelings of tension and energy while merging with the textures and patterns of a snake to exude a powerful sense of movement across the rugged and perilous mountain landscape.

A tribute to the wisdom of Chinese culture and the power of nature, this campaign and its refreshed models evoke feelings of freedom, hope, and perspective, interwoven with a provocative and symbolic design that consumers can draw inspiration from throughout this Year of the Snake.