The Scandinavian rainwear brand Rains, boasting its icons and technological expertise, is partnering with the Geek Mais Chic exhibition at Le Bon Marché Rive Gauche from February 23 to April 22, 2019.

The brand's best-sellers will be customizable directly in-store. Everyone will be able to choose their color, font, or pattern thanks to the availability of an iPad. The pattern will then be heat-sealed directly on-site.