Based in Paris, Verlan is a multidisciplinary project exploring the intersections of fashion, art, and popular culture. Founded by a gallery owner, the studio creates clothing, objects, and collaborations at the crossroads of design and contemporary creativity. Driven by an experimental and independent approach, Verlan develops limited-edition collections conceived as wearable art pieces, combining humor, precision, and quality.

Essentials, Made in Portugal

Verlan’s collections are built around t-shirts and sweatshirts produced in Portugal from organic cotton. Each piece is crafted in heavy jersey (230 g/m² to 500 g/m²), pre-washed and dyed with natural pigments, ensuring a dense and long-lasting feel. The unisex boxy cut, double stitching, and wide ribbed neckline demonstrate attention to construction, while woven labels highlight the almost artisanal dimension of the production.

“Art for All”: Fashion Serving Creativity

Beyond clothing, Verlan develops projects under its “Art for All” program : a series of non-profit collaborations with international artists and collectives. Each guest creates a work using a white t-shirt provided by Verlan, with all earnings donated to a charity chosen by the artist. This initiative reflects the brand’s mission: making art accessible and fostering connections across disciplines.

An Ongoing Dialogue Between Paris and Tokyo

Verlan operates within a broader creative ecosystem, inspired by the founder’s gallery activity in Paris and Tokyo. This dual influence shapes a singular visual universe, blending artistic, cinematic, and pop culture references : from Jean Prouvé to Bill Murray, Jacques Demy to The Pink Panther.

As the brand’s French showroom, Clothette introduces Verlan to professional buyers who value responsible, expressive, and intellectually free fashion, where every t-shirt becomes a collectible piece.

Key points : 

• A young Parisian brand

• A strong and playful DNA rooted in design, lifestyle, culture, and music

• Specialisted in heavy jersey (230 GSM) with or without prints