Founded in Barcelona in 2008, Thinking Mu is a Spanish contemporary and sustainable fashion brand inspired by Mediterranean culture. Halfway between creativity and ecological awareness, the brand offers a complete wardrobe for men and women, where sustainable materials, artisanal prints, and the sunny spirit of the South come together.

Conscious and Creative Fashion

Thinking Mu embodies a fresh approach to ready-to-wear: colorful, free-spirited, and engaged. The collections include t-shirts, shirts, dresses, pants, knits, and accessories, designed for everyday wear while expressing a strong identity. The brand stands out for its hand-made prints, relaxed cuts, and natural materials. Each season, Thinking Mu launches innovative capsules, such as “Flowers to the People” dyed with natural pigments, or lines crafted from recycled fibers, cupro, or hemp, one of the most regenerative plants in the world.

Expertise, Traceability, and Sustainability

As a pioneer in transparency, the brand is committed to making its entire production process visible. Each Thinking Mu garment is accompanied by a QR code providing information on its origin, composition, and environmental impact (water usage, fossil energy, emissions, chemicals). Official certifications ensure ethical practices and strict control of the supply chain, with a focus on fair trade, waste reduction, and circularity.

A Community-Driven and Inspiring Brand

Beyond fashion, Thinking Mu embraces a cultural role. The brand brings together a curious and creative community drawn to design, music, and Mediterranean art. Initiatives include the Thinking Music Festival, raising climate awareness through musical creation, and Sunlit Projects, artistic collaborations celebrating diversity and craftsmanship. Its warm, sun-soaked visual universe extends to its Spanish boutiques, designed as spaces for exchange and inspiration.

Blending creativity, ecology, and Mediterranean identity, Thinking Mu has become a European benchmark for contemporary sustainable fashion. As the brand’s French showroom, Clothette showcases a curated, inspiring selection for buyers seeking sustainable, creative, and culturally connected collections.

Key points : 

• Natural and sustainable materials: organic cotton, hemp, recycled fibers…

• Transparent production: Made in India, Spain, and Portugal

• 80 retailers in France

• Over 300 SKUs per collection

• No online sales or discounts on their website