MUD Jeans aims to make good quality, ethical jeans available to more people. Jeans already hit about every box on the ethical checklist, but then the brand took it a step further. In 2013, MUD Jeans launched the pioneering lease system. This system ensures that keep hold of the valuable fibres and that every garment comes back to us and gets recycled. Repairs are provided for free and the customers can keep the jeans for as long as they want, with a Repair Service provided for free. Or they can swap them for a new pair after the one-year rental term is complete. It resulted in global media awareness and Bert, MUD Jeans founder, sharing the MUD Jeans story worldwide.