What began as a stand alone retail store in aarhus denmark in 1997 has since developed into an international fashion brand. Minimum is the result of a shared desire to design clothes that is accessible yet fashionable with a keen eye for detail, quality, and fit.

Not backed by any big corporation they are still a proud and independent business spearheaded by their founder and owner peder tang. While aiming to maintain our international outlook and constantly raise our ambitions, they pride ourselves by remaining firmly rooted to the ground and to their home town of aarhus.

Some call aarhus the world’s largest provincial town. at our spacious and industrial head quarter on the harbor they currently employ 50+ ambitious doers on a mission to form a healthy workspace, create excellent products, and maintain and develop a strong business.

Minimum is quintessentially bridging their rich nordic heritage with a minimalistic approach to design with an affordable price point without compromising quality. Always in style and with a global outlook on tendencies, we strive to incorporate the minimum dna with clear lines and a straight-forward, uncomplicated take on fashion’s latest trends in their collections.