Founded in Copenhagen, Colorful Standard offers sustainable wardrobe essentials that combine simplicity, quality, and responsibility. Designed to last, their unisex basics stand out with a palette of over 50 colors and ethical production entirely in Portugal. Positioned in the accessible premium segment, the brand combines transparency, timeless style, and positive impact.

Essentials in Over 40 Colors

The Colorful Standard wardrobe focuses on a selection of universal pieces like t-shirts, sweatshirts, hoodies, pants, knits, and textile accessories, designed to fit seamlessly into any wardrobe. The cuts are clean, comfortable, and logo-free, highlighting color and quality. The brand’s exceptional chromatic range, from sage green to pastel lilac, alongside neutral and mineral tones, allows for a commercially and creatively versatile approach: a rainbow of basics suitable for every style and season.

Ethical Production and Responsible Materials

Colorful Standard oversees its entire production chain in its own workshops in Portugal, collaborating with local partners compliant with European labor laws. This proximity ensures full traceability and constant quality control. All products are made from certified organic cotton and 100% recycled merino wool, dyed using non-toxic colorants. Packaging follows the same responsible logic. This ethical and transparent approach makes the brand a model of accessible sustainability.

Commitment to People and Planet

Colorful Standard’s philosophy is simple: raise the standards of the textile industry. Against fast fashion, the brand champions clothing made to last, free from planned obsolescence.

With its clear positioning, exemplary transparency, and industrial expertise, Colorful Standard offers retailers a strong commercial proposition: high-quality essentials available in a unique color spectrum, durable, traceable, and distinctly contemporary.

Key points : 

• Made in Portugal (owner of RTG Group factories)

• Pre-washed three times

• Garment-dyed coloring

• Complete essential wardrobe for men and women

• Extensive color range