Founded in 2021 in the Netherlands by Bram Korsten, Bram’s Fruit embodies a joyful and sophisticated vision of contemporary fashion. Inspired by nature and gardening imagery, the brand defines itself as a “Luxury Fruit Boutique,” combining playful spirit with high-fashion aesthetics. Designed for a loyal and expressive community, Bram’s Fruit celebrates color, emotion, and childhood memories, transforming them into a mature and confident wardrobe.

A Wardrobe Between Preppy and “Luxury Gardening”

Bram’s Fruit reinvents preppy wardrobe classics with a quirky and contemporary twist. Collections feature cotton and linen shirts, thick premium wool knits, quality sweatshirts and jerseys, as well as coats and jackets with relaxed cuts. The silhouettes, both comfortable and refined, convey an effortless elegance. Dominant hues (greens, beiges, and natural tones) and the use of raw materials like jute contribute to the brand’s distinctive visual identity.

Iconic and Irreverent Aesthetic

The Bram’s Fruit universe is built on a strong artistic direction, where gardening imagery becomes an aesthetic language: crates, plants, harvest symbols, and humorous slogans like “Fuck off, I’m gardening” establish the brand’s creative, ironic, and highly desirable character. A subtle grunge spirit emerges in material treatments (heavy jerseys, worn finishes, washes), while the high-fashion dimension is expressed through volumes and meticulous attention to detail.

Authenticity Meets Sophistication

Bram’s Fruit offers a free-spirited interpretation of preppy style, less academic and more instinctive. This “garden preppy” aesthetic plays with contrasts between heritage and modernity, couture spirit and everyday ease. Embraced by a clientele attentive to authenticity, quality, and individuality, the brand positions itself as a refreshing alternative to established codes, cultivating spontaneous elegance and a distinct tone.

With its playful approach, Bram’s Fruit offers a differentiated proposition: strong, recognizable pieces supported by a coherent artistic vision and premium execution. A clear positioning in contemporary creativity, presented by Clothette, the brand’s French showroom, to retailers in France and Belgium.

Key points : 

• Aesthetic inspired by nature and childhood memories

• Strong and engaged community

• Contemporary modern style with nature-inspired colors

• Consistent and impactful communication

• Recognizable slogan featured across pieces: “Fuck off, I’m Gardening”