Belstaff is a British heritage brand and a reference in premium outerwear inspired by motorcycling. Founded in 1924 in Stoke-on-Trent, England, Belstaff is known for being the first to develop waterproof waxed cotton jackets, pioneering functional and durable clothing. A century later, the brand remains iconic, blending technical heritage with modernity.

Historical Expertise in Outerwear

From the beginning, Belstaff specialized in creating durable garments suited for the extreme conditions of early aviation, motorsports, and high-altitude expeditions. Founders Eli Belovitch and Harry Grosberg innovated with new waterproofing techniques, producing robust and comfortable pieces. Today, Belstaff’s leather jackets, waxed cotton coats, and parkas remain pillars of a refined men’s wardrobe.

Heritage and Innovation

Textile innovation is central to Belstaff’s DNA, in combination with careful craftsmanship, durable materials, and attention to detail. Over the decades, personalities like Steve McQueen and David Beckham have worn Belstaff, cementing its unique status as a heritage brand that appeals to both adventurers and style enthusiasts.

Value Proposition

Each season, Belstaff reinvents its icons and expands its ranges with new technical fabrics, from water-repellent nylon to garment-dyed finishes. Collections combine canvas and leather jackets, waxed cotton pieces, and innovative outerwear, designed for urban life while preserving the brand’s functional DNA. Targeted collaborations further demonstrate Belstaff’s capacity to remain a key player in the premium market.

Blending British heritage, textile innovation, and artisanal quality, Belstaff offers retailers a distinctive, attractive, and durable outerwear wardrobe: a reliable choice for customers who value authenticity and timeless style.

Key points : 

• Centenary heritage brand with outdoor/motorsports DNA

• Made in the United Kingdom

• Specialist in sleeved jackets

• Creator of the legendary Trialmaster and the iconic Fieldmaster in waxed cotton by Halley Stevensons