AYAQ was founded in 2020 by Vincent Defrasne, 2006 Olympic Biathlon champion, and former members of a large luxury house. Drawing on Vincent Defrasne's extraordinary sporting experience, his technical knowledge, and the quality requirements of luxury codes, the brand took on the challenge of creating a high-end double collection. :

1. Performance Collection: a range of mountain clothing, dedicated to outdoor sports and skiing in all its forms, with emphasis on the very high technicality designed by the Olympic champion. This collection was a great success and is present in department stores in France, Switzerland, Austria and Italy.

2. Studio Collection: a technical and urban wardrobe, hiding the cutting-edge technicality developed for the mountains under a sumptuous setting and a timeless design.